We Are Not Alone

CHALLENGE

Sportscene, the biggest stockist of Converse South Africa found that the brand did not provide them with localised content. In fact, Converse South Africa had never done a localised campaign.

SOLUTION

To piggy-back off of the global #AllTheseStoriesAreTrue campaigns that Converse Global was already running, by telling an authentic South African story. The story would be of a crew who had found each other; a crew of loners who, because of the community they had created together, no longer felt alone. #WeAreNotAlone

RESULTS

With little time to spare, we set forward to produce the first ever localised Window and Digital campaign for Converse. After sifting through many possible crews with the client, we settled on FIFE Avenue from Cape Town. Sitting down with FIFE, we were able to draw up the creative around their story, and execute authentically. Producing content that would hit home.