STIHL Summer

CHALLENGE

In preparation for the launch of their annual Summer Campaign, STIHL once again found that they lacked the localised content to speak to the diverse audience that they sought to build

SOLUTION

#TeamMSIZI was asked to create a campaign message and strategy that related to South African’s and their use of the STIHL product. The rollout would include a campaign website, heavily flighted TV Commercial, Print and Digital Media.

RESULTS

#TeamMSIZI examined what makes the ‘perfect summer’ and created a campaign that would use the audience’s 5 senses as its basis: what do we TOUCH, TASTE, SMELL, HEAR and FEEL in summer? #YourSummerMySummer #STIHLsummer follows a modern South African family as they experience summer with their 5 senses whilst using a STIHL product to prove that STIHL has always been linked to our oldest sensory memories of the season: i.e. the lawnmower cutting and the smell of freshly mowed grass.