VOICENOTE [Short Film]

CHALLENGE

Firstly to develop a phased approach Marketing Strategy and then, bring the HOPE GUARDIANS NGO to life.

SOLUTION

To back the HOPE GUARDIANS vision of offering 500 000 young people free weekly 1-to-1 online therapy with a registered counsellor in their language, culture and context.

RESULTS

Worked closely alongside the HOPE GUARDIANS founder, Benjamin Tuttle, to develop the NGO’s phased approach strategy, starting with a sponsorship drive campaign, phase one of the Website Build, and a Launch Campaign which involved the Creative Direction of a short-film. The short film, VOICENOTE garnered a Best-of-the-Month VIMEO® Staff Pick (the best short films on the internet, picked by the VIMEO® team) the day after launching, it was 1 of 12 films featured globally at the Porsche Awards and the director,